The use of social media, such as Facebook, Twitter, YouTube, LinkedIn and blogs is growing every day and, with many people accessing social media at work, it is hardly surprising that Facebook has been described as an "HR accident waiting to happen".
What are the risks associated with allowing social media to be used in the workplace and how can employers minimise them when developing a social media policy?
Risks include:
discrimination claims;
lost productivity;
vicarious liability for employee's actions;
losing confidential information;
damage to the reputation of the business; and
losing ownership of social media contacts.
The most effective way to minimise risks is to issue a social media policy to all staff including consultants, contractors, casual staff, agency workers and volunteers. A good policy will cover access periods, monitoring provisions…